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Teen sets up retro fashion business Trashy Sarah in west Hull

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WIZARD hats and floral dresses are filling up a new shop in Newland Avenue run by an entrepreneurial teenager planning to launch her own clothing line.

Lauren Bird, 17, has a passion for fashion and has opened the pop-up shop with boyfriend Daniel Owston to spread the word about their new venture, Trashy Sarah.

The business includes custom vintage pieces and unusual T-shirts.

Lauren said: "Before opening the pop-up shop, we held a launch at Moon On A Stick in Newland Avenue.

"Trashy Sarah will be open for four to six weeks and, afterwards, we hope to have our pieces on sale in other shops.

"We have a real rockabilly look that has inspired the business. Daniel models his appearance on Elvis Presley and I love Fifties icons and trend-setters such as Paloma Faith.

"When we are out, older men often comment on how great Daniel's hair is. It's quite John Travolta and the older generation remember having their hair in the same style back in the day.

"All of the pieces on sale have been sourced from family members, vintage wholesalers and different shops.

"We then customise them by adding studs and unique accessories.

"Over the next few months, we plan to bring out our own range of T-shirts focusing on our logo and various celebrities.

"The name Trashy Sarah is a personal joke and is inspired by people we've known in the past."

Lauren said the pair have tried out a number of business ideas, including music club nights and promoting local artists.

With many young people struggling to find work, the pair didn't want to hang around and decided to be creative to earn their own cash.

They have funded the business themselves so far and Lauren has dreams of it becoming a national line, similar to Pop in Manchester.

Lauren said: "We didn't just want to get everything from a vintage wholesalers because everywhere ends up selling the same stock.

"There are a few vintage shops around us in Newland Avenue but I don't think anyone in Hull is focusing on the 1950s look and we struggle to find clothes.

"We've been to vintage fairs and searched on eBay, I even took a 1940s hat from my grandma's house.

"I think people appreciate those who try and make something of themselves and set up their own businesses.

"It's tough to make money at the moment but we have a lot going on and around 50 people came to the launch."

Lauren, of east Hull, is also studying photography, media and English at Wyke College, while juggling the shop work and shifts at a restaurant.

But she says she is used to hard graft and her DJ boyfriend is just as enthusiastic about the venture as she is.

Daniel, of west Hull, 29, plays music under the name of Amnediel Beatz and said the shop's stock is looking "truly fantastic".

He said: "We've customised a band T-shirt with band The Cramps on and covered it in studs. It's the kind of punk look we are going for, along with 1950s rockabilly.

"This shop is a natural fit for us and we've been overwhelmed by the support from everyone.

"I love American icons and I'm very obsessed with quirky vintage fashion and music.

"Trashy Sarah gives the people of Hull a choice. We like to be different and stand out from the crowd."

Teen sets up retro fashion business Trashy Sarah in west Hull


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