COASTGUARD officials are warning walkers to take care on cliffs after a man plunged 100ft on to the beach.
The man suffered serious back injuries and had to be airlifted to hospital after falling from the cliffs at Sewerby.
A team of volunteers from Bridlington's Rescue Team found the man, who is in his 20s, lying on the beach after he fell on Monday night.
He was conscious and complaining of back pain.
Although it is not clear what caused the man to fall, Humber Coastguard officials say the cliffs can be dangerous.
Watch manager Mike Graham said: "We always tell members of the public to stay away from the cliff edge.
"They should follow the cliff paths, by all means, but if it is wet or windy and you are on the edge, it is very easy to slip.
"The next thing you know, you could be at the bottom of the cliff."
The Met Office had issued a weather warning for strong winds on Monday night when the man fell.
Emergency services were called to the scene just after 8pm after he was spotted falling by a member of the public.
Paramedics from Yorkshire Ambulance Service were first on the scene and contacted Humber Coastguard to request assistance.
Volunteers from the Bridlington Rescue Team found the man lying on the beach after a short search.
He was then taken to Hull Royal Infirmary in a search and rescue helicopter from RAF Boulmer in Northumberland.
Mr Graham said: "The coastguard team were called at 8.15pm and within 15 minutes, they had found the man and were with him.
"It was decided the best course of action was to have him evacuated by helicopter because he was complaining of back pain."
Mr Graham said the cliffs at Sewerby are about 100ft, but slope down before a 50ft vertical drop.
A spokeswoman for Yorkshire Ambulance Service said: "He was suffering from suspected spinal injuries and was taken to hospital by helicopter."
In June, daytripper Leigh Westerman was rescued after he blacked out and fell 40ft down cliffs at Mappleton.
He escaped with only a fractured cheekbone, bruising to his back vertebrae and cuts and bruises.
Mr Westerman, of West Yorkshire, was carried from the beach to the top of the cliffs by medical staff before being airlifted to Hull Royal Infirmary.
Last year, a border collie called Brawen had to be put down after falling down the cliffs at Sewerby.
