Thousands of people are at The Journal Ladies' Day this afternoon - and, after rain last year, the good news is the sunny weather is set to last.Our reporter Lucy Leeson is at the races with the Mail's photographers. Follow their updates here throughout the day, and send your pictures to photos@mailnewsmedia.co.uk or Tweet @hulldailymail.4.35pm update
Two more picture galleries are online featuring all the best frocks and fascinators:
• Journal Ladies Day fashion show pictures
• Journal Ladies Day action from the races
3.45pm update Organisers at Beverley Racecourse are thrilled with the success of this year's Journal Ladies Day. Marketing executive Kate McKee said: "So far the event has been fantastic. There has been a new feel to Ladies' Day this year, it is more of a finer affair. "We have a number of new zones including out new marquee area, English country garden and Lavender Garden to give racegoers something that little bit different. "The weather makes all the difference and after two years of rain at previous Ladies' Days it is fantastic to see the sun." We're adding more pictures to our Ladies Day gallery here. And you can watch video below. More results:The 2.40 Hull Daily Mail/British Stallion Studs E.B.F Maiden Stakes: 1st - L'Artiste (12/1); 2nd - Liberty Red (4/5); 3rd - Red Tide (6/1).The 3.10 East Riding Mail Maiden Auction Stakes: 1st- Northern Water; 2nd - City Zen; 3rd- Alphabet Rap.The 3.45 Rawfield and Paragon Data Handicap Stakes: 1st - Bondi Beach Boy (9/2); 2nd - Ypres (7/1); 3rd - Wild Sauce (7/1).2.20pm update The opening race, The 2.10 Journal Classified Claiming Stakes was won by Silverware (4/1), ahead of Chiswick Bay (6/5) and Llewellyn (4/1).2pm update Mum and daughter Katy Perry and Claire Dervey are among racegoers enjoying the new "zones" created by Beverley Racecourse for this year's event. Katy said: "Every year we have been previously it has rained! So it's so nice to see the sun out and to have a chance to really enjoy everything the racecourse has to offer."1pm update
Beverley Racecourse is already heaving ahead of the first race at 2.10pm.
The Premier Enclosure is already sold-out. However, people are still being admitted at other entrances.
And after last year's rain, racegoers are making the most of the sunshine.
Glyn Roberts of Beverley, who brings his family to Ladies Day every year, said: "It's nice the sun is out and we can all sit outside."Race day information
Sunny spells are forecast with some cloud and just the risk of an isolated shower later on. Temperatures are expected to reach 21C.
Tickets are available to purchase today for the Grandstand and Paddock and Course Enclosures, at £15 and £6 respectively.
Gates opened at 11am for pavilion guests and 11.30am for all other ticket holders. The last race is provisionally set for 5.20pm.
This year's event has a summer garden party theme.
It will feature new "zoned" areas, including the laid-back Lavender Lawn, with the East Yorkshire Local Food Network's mobile van cooking seafood for racegoers to try.
There will also be an English Country Garden area, complete with fountains, statues and topiary.
Fashion Shows will take place throughout the day at 2.25pm, 2.55pm, 3.25pm, 4.10pm and 4.30pm in the central marquee. The presentation of the "best-dressed" awards will also be held there at 4pm.
A traffic system will be in place after 4.30pm. York Road (the main road outside the racecourse) will become one way only, and all departing traffic must turn towards the Dog Kennel Lane roundabout, away from Beverley.
Racegoers are asked to use the designated exits from the car-parks, especially on the Westwood.
• Download and print the runners and riders
Businesses pulling out all the stops A number of beauty salons and hairdressers in the town opened early, ready for what will be their busiest days of the year. Both Unique Hair Salon on Walkergate and Urban Quarter on Butcher Row opened earlier especially for the raceday. Stylist Matthew Whiting from Unique said: "We opened early today just because we are so busy. "People have been asking for numerous styles, from do-ups, to buns and curls. "We want all our clients to feel unique and special today." Meanwhile, staff at The King's Head in Saturday Market opened their doors a 7am for a champagne breakfast. The pub will be transformed this evening to focus on a garden party theme. General manager Matt Clappison explains: "After closing at 3pm we will have two hours to completely transform the venue for tonight's events. "This year we wanted to provide people with something very different to what we have done previously. "The evening will focus on a garden party theme. A big gazebo is already in place, we will have three excellent DJs and a pimms and champagne bar. "We have spent £3,000 installing all the features for this evening, which includes a new grass area and new lights and patio." "It is one of our busiest days in the events calendar and has been months in the planning." Admission to the pub after 5pm will cost £3.