Hull City have today announced a new commercial deal which will see online bookmaking giant SBOBET become its official Asian betting partner.
The club said the "exclusive" agreement would "help lift the profile of the Hull City Tigers brand right around the Asia region".
City's commercial manager Linton Brown said: "We are delighted to announce a new deal with SBOBET as the Club's official Asian Betting Partner.
"This is an exciting partnership that will showcase our brand to global audiences.
"There is huge interest in the Barclays Premier League in Asia and this commercial partnership will help lift the profile of the Hull City Tigers brand right around the Asia region."
SBOBET, which is licensed in the Philippines and the Isle of Man, describes itself as "the world-leading Asian handicap specialist offering the best odds in Sports, Casino, Games and Horse Racing".
Bill Mummery, an executive director for SBOBET, said: "We are delighted to be working with Hull City Tigers for our mutual success.
"Asia is a very important market for the Premier League and the combined strength of our brands will undoubtedly raise the profile of the Club.
"We shall also be looking for opportunities to work with the club in its local community."
