When Emma Ulrick gave birth to her little boy, she wanted him to stand out.
Tots have their own personalities so why shouldn't their clothes be individual too?
Unfortunately, Brough-based Emma couldn't find what she was looking for, so she started to make it instead.
Celebrities have been impressed with her customised clothes for little ones, too.
"I've sourced bridesmaid dresses for a celebrity wedding, but I can't say who it is yet," she says, tight-lipped.
Although she did let slip that the impending nuptials will be in September and are due to feature in OK magazine.
Emma has had The Only Way Is Essex star Chloe Simms come to her for frocks for her little girl and admits to occasionally getting a little starstruck.
"I must say, I do get really excited when I get a new celebrity follower," she says. "I start jumping up and down, I'm like a little kid at Christmas. My husband takes the mick out of me for it."
Emma, 31, sources children's clothing from around the world and customises it with her own, cute designs.
Although she started out on a mission to find boy's clothing, she was waylaid by creating designs for girls and Polkadots And Pixie Dust was born.
Bows, lace and a generous sprinkle of sparkle are added to her internet-sourced frocks.
As well as Alfie, now 20 months old, Emma is mum to 12-year-old Ashleigh.
"Being a young mum brought with it a number of challenges and sacrifices on my part," Emma says.
But, juggling her work with parenting while Ashleigh grow up meant missing out on some of those precious first moments.
Although Emma has always been interested in hair and beauty, she took a job at Hull City Council customer service department to support herself and Ashleigh but the hours didn't work with a young baby.
"Being young and financially insecure, I returned to work when Ashleigh was only seven months old," she says.
"I would work overtime to afford Christmas and birthday presents, which meant Ashleigh would be passed from pillar to post between family members. I missed important milestones, which could never be replaced."
So when Alfie was born, Emma wanted a flexible job and started her business just over a year ago.
But, like many mums who can't afford not to work but want to be there for their child's first steps, Emma had to start somewhere.
Taking a tentative leap into the business by setting up a website, she slowly built up interest.
But to bring a burgeoning business to life, you need more than wi-fi. She was nervous to take the plunge and "step out from behind the computer screen" but did so only a few months ago, by setting up a stall at Humber Street Baby Market.
"Before then, it didn't feel real so it didn't matter if it didn't work and didn't go forward," she says. "But it has been a huge boost to meet customers."
Emma started off making hair accessories but soon spotted a gap in the market.
"It's difficult to find children's clothes in Hull," she says. "I'd tend to shop online because most of children's clothing in the shops is so mass-produced.
"I started to source quirky pieces and it went from there.
"I'm a very girly girl. I've always had a passion for clothes and accessories, and I believe you shouldn't scrimp and scrape on your children."
Emma says what is most important to her, is keeping her prices low. This means finding other ways to reach the public than a traditional shop.
The popularity of pop-up shops has shown how difficult it is for traders to set up. So Emma has used other ways to reach mums – holding clothes parties and setting up shop at mother and toddler groups.
"Mums can make sure their toddlers are occupied while they shop," she says.
The next step for Emma is a dressmaker's course, to make her own designs from scratch.
Being able to rustle up her own patterns would have been useful when she married husband Frazer in December. Emma says she loved hunting down her gown and had the challenge of finding a teeny tuxedo for Alfie and a dress for 5ft8in Ashleigh.
"My sister says, why didn't I do this when she was younger, so I could dress up Ashleigh," Emma says, with a smile. "But she grew so quickly she didn't fit children's clothes for long."
