AS ice bucket challenges go, it was one with a difference.
While most people have had a soaking in their back garden or workplace in front of a handful of people, Hull FC owner Adam Pearson opted to be soaked in front of thousands of fans before the derby game last night.
Mr Pearson had been inundated with nominations by fans in the last week, who wanted to see him take on the challenge which has swept the internet.
People are nominated to pour a bucket of ice water over their head to raise money for Motor Neurone Disease charities. They then nominate others to do the same.
Hull FC issued a statement through their Facebook and Twitter accounts calling for 1,000 fans to support the call for Pearson to do the challenge by 5pm last night.
But by Thursday, the swell of support had confirmed his fate.
Mr Pearson said: "I've had quite a few people nominate me so finally I had to give in, although doing it on the pitch at the KC was hardly something to look forward to.
"It's for a great cause, though. I'm doing it for the L6ve Life Foundation and for my good friend Lee Newton."
Mr Newton, 43, of Anlaby, was diagnosed with Motor Neurone Disease last March.
With help from family and friends, he launched the L6ve Life Foundation to raise cash for the Motor Neurone Disease Association.
Mr Pearson said: "I have known Lee a long time and we are very close and the chance to raise awareness and some money for his charity is great.
"My two daughters, Claudia and Jessica, volunteered to do the pouring as soon as they heard what was happening. I think there were a few people willing to do it, but they were at the front of the line.
"They've been looking forward to it all week and made sure the water was as cold as possible and full of ice."
After the dunking, Mr Pearson decided to nominate Hull KR chairman Neil Hudgell, along with coaching staff from Hull FC.
He said: "I decided who better to nominate to do the challenge next than our coaching staff.
"So I'm looking forward to seeing Lee Radford get a soaking and I'm more than happy to hold the bucket."
Mr Pearson has joined a growing list of famous faces from Hull's sporting clubs taking on the challenge.
Among those who have taken part are Hull City manager Steve Bruce and players Allan McGregor and Sone Aluko.
Steve Bruce, who completed his challenge last week, nominated the club's vice-chairman Ehab Allam, who got his soaking from new signing Michael Dawson.
The ice bucket challenge swept the US as a way to raise money for Motor Neurone Disease charities.
1) Roland Gift sounding fineYellow Bus, Saturday, 7.30pm. Free event.
The former Fine Young Cannibals frontman will be returning to his home city for a Saturday night performance. The singer, whose album The Raw and the Cooked sold two million copies in the late 1980s, will be performing on the Yellow Bus stage. The Fine Young Cannibals had global hits with She Drives Me Crazy and Good Thing. Roland has recently toured the UK with Jools Holland's Rhythm and Blues Orchestra, and was a key part of Hull's 
The DJ known as the "King of the 45s" performs at the Festival Big Top on the Saturday night. Keb Darge, who has travelled the world DJ-ing, has gained a large following for his passion for retro and uptempo dance music. Keb focuses on a mix of rockabilly, real rhythm and blues, garage, northern soul stompers and surf and exotica sounds.
The Digital Funfair, next to the Festival Big Top, will allow visitors to enjoy a digital game or two between acts. Touring since 2005, the electronic attraction includes a virtual coconut shy, a semi-automatic DJ table and a peep show.
You'll never look at shopping in the same way again. C-12 Dance Theatre's Trolleys – a performance which mixes street dance, ballet and shopping trolleys – is being performed at Princes Quay. Set to an electro-acoustic score, the performance involves five trolleys in a tale of love and anarchy. 
Kate Tempest – the playwright, novelist and poet – is now being tipped as one of the brightest new British music talents. The spoken word artist, who has written for the Royal Shakespeare Company, Channel 4 and the BBC, recently returned to her hip-hop roots with the release of her debut solo album, Everybody Down. 
A comedy bill featuring former "bad lad" Sam Harland, who spent time in rehab and various detention centres, and ex-copper Alfie Moore. Staged in the Festival Big Top, Sam's set will draw on his upbringing in Hull. Alfie, a former member of Humberside Police, took up comedy after 18 years on the beat.
Buddy up for your chance to experience arguably the smallest theatre in the world. Based in the sidecar of a motorbike, and with a seating capacity of two, the Grand Theatre of Lemmings perform a mini-version of King Kong.
The Incredible Book Eating Boy, staged by Bootworks Theatre, follows the character of Henry, who finds nothing tastier than a good book. This puppet show takes place in a black box booth with room for one adult with a child on their knee.
Described as a "theatrical hand-grenade", The Ballad Of The Burning Star is a drag show take on the Israeli-Palestinian conflict. The production, by Theatre Ad Infinitum, sees a cabaret troupe invite you on a journey into the core of a conflicted Jewish state.
NoFit State Circus combine live music, dance and film with traditional circus skills. Their outdoor show, Open House, will be staged in Queens Gardens. Founded in 1986 by five friends, NoFit have visited 18 different countries in the past five years and played to a total of 350,000 people.
