IN THE old days, internet information crawled through East Yorkshire in copper wire networks as thick as an arm.
Its leaden progress slowed business transactions, delayed emails and caused a time lag for disappointed Youtube viewers trying to watch videos of cats.
But the future is different. Below thousands of homes a new network is being installed – silently carrying data along a billion bouncing points of light.
Hull telecom company KC calls it Lightstream, a fibre optic system far faster than anything, that has gone before.
"It's fast enough to download a HD movie in half a minute," engineering director Andy Whale told Hull MPs Karl Turner and Diana Johnson as he demonstrated what Lightstream could do.
"The great thing about fibre is it will always stay the same – if we get new technology we can just plug it into the fibre and it will run faster and faster.
"It's the biggest investment KC has ever made. If you're going to build a network you might as well do it once and do it right."
The system works by bouncing 2.5bn light pulses a second down glass cables, achieving speeds more than ten times faster than the old copper system.
It has already been installed in the Kingswood and Greatfield estates, as well as parts of Beverley.
To minimise cost and disruption from roadworks, the company uses compressed air to blow fibre cables down space in existing underground wires.
A machine can send it underground for 2km without any digging at all.
"We use our existing technology – there's enough room in the wires to get the fibre in as well," Mr Whale said.
"We try as much as we can not to dig. It's slow, it costs money, people don't like it and it causes disruption.
"This is absolutely future-proof. We deliver it once and then it's done."
That sort of work comes at a cost. KC would not say exactly what the total would be, but expected their bill to run into the tens of millions.
Although the technology is slowly expanding across Hull and is already in some parts of Beverley, it is likely to be a decade before the region is fully fibre optic.
The alternative approach, widely adopted by rival firm BT, is to run fibre optic cables to a series of cabinets on the street.
From there, internet signal is carried to homes by normal copper connections.
But worried about compromising download speeds, KC opted to take their fibre wires all the way to people's living rooms.
They started with places where the internet had previously moved at a crawl.
"We focused on some of the slowest areas first, just because they had such poor broadband," Mr Whale said.
"It's looking like about another eight to ten years to cover the whole city.
"Some of our rivals are putting in fibre optic broadband by cabinet, which is cheaper, but you don't get such fast speeds."
The inevitable consequence of this more expensive but higher-quality approach is a customer price hike.
Families in areas where Lightstream has been installed do not have to use it but it costs £5 a month more for the privilege if they make the choice.
KC bosses stressed the extra charge was not putting users off, with 24 per cent of home- owners signing on for fibre optics compared to a BT uptake rate of four or five per cent.
"It's fibre for a fiver," said business director Gary Young.
"We do on a regular basis try and tell our customers we provide the best-value budget packages in the UK.
"We decided to be transparent about our prices. You can't compare it to BT."
KC's fibre optic packages typically cost a family £36 a month, while businesses pay between £40 and £1,000.
That might seem expensive but Mr Young said there were no hidden costs or added extras to push a bill up.
"With BT you get headline rates but typically you get charged an extra 50p here or there," he said.
"If you break down the package, I would say we're absolutely a lot more affordable than national packages."
Below the feet of Hull families, a new age of internet use is beginning.
It may take time and cost more but with download speeds of 350 megabytes per second, KC's new system has the potential to transform internet use across East Yorkshire.
Waiting half an hour to watch cats on YouTube could soon be a thing of the past.
Visit www.lightstream.kc.co.uk to find out more.