HE WAS devastated when he missed out on his chance to claim first prize in the Hull Daily Mail Christmas competition last year.
So now, Stuart Cowell, 51, has spent more than £1,000 on new festive decorations to ensure his east Hull home is adorned with a winning display as well as to delight those who visit the street to see what he has created this year.
Today, the Mail launches a competition to find East Yorkshire's best-decorated home this Christmas.
The biggest, brightest and most spectacular displays the region has to offer will be featured in the paper.
Mr Cowell is the first of many homes to be featured and he says the love of decorating his Rosemead Street house is something that has grown over the past 15 years.
He said: "It started off with just a plastic Santa on the chimney, that was it.
"But it's grown from there. It's just naturally got bigger but it's never been as big as this before. I figured I'd give it a good go this year."
Pride of place in this year's display are two Santas, shipped in from Holland, both reading books, one in an armchair and the other under a lamppost.
The Santas sit among glow- in-the-dark snowmen, flashing reindeer and a 9m gazebo dripping with lights.
And it is these touches that keep people coming from miles around.
Mr Cowell's children, Stuart, 21, and Jamie, 18, also get stuck in with the decorating and his wife, Lesley, 53, is in full support of the annual displays.
Mr Cowell said: "I told my wife that I'd seen lights on other houses and that I wanted to get some but she just said, 'Yeah, alright' as if she didn't believe me. So, she went out to get her hair done and when she came back, there was a Santa on the roof, that's how it all started."
There was a slight waver in recent years, but his neighbours encouraged him to carry on.
"About two or three years ago I was going to stop doing it," he said.
"But all my neighbours had already told their children I was putting the lights out, so I carried on for them."
It is this community feel that keeps Mr Cowell scaling his house every year to attach the decorations.
He said: "I get enjoyment from doing it and from seeing the youngsters' faces really. It brings a bit of Christmas cheer back.
"There aren't many houses that put on a big show now. It's a real shame, it brings an extra festive feel. All the neighbours come out and it's a much better atmosphere."
All the enjoyment in the world, however, does not stop the decoration being a monumental task.
Stretching across both his and his neighbour's house, this year's display took Mr Cowell, a handyman by profession, three weeks to assemble.
The time, the effort and the money has all been worth it though, he says. People come from far and wide to gawp at his garden.
"I've been planning it since October," he said.
"I love everybody getting together, I've always done a lot for Christmas. I do it to give enjoyment to other people, I enjoy doing it and they enjoy looking at it."
Surprisingly enough, electricity costs are not pushed through the roof by the decorations.
Mr Cowell, who turns the lights on each night from about 5pm until about 9pm, said each evening costs about £2.