AN independent waste management firm has invested £500,000 in trucks and equipment at its new site in east Hull.
Lili Waste has invested in two state-of-the-art waste and recycling vehicles to launch the business at its Foster Street base.
The company will provide clients across Hull with waste management consultation, tailored waste collections, recycling services and advice on UK waste regulations.
David Adams, director at Lili Waste, said: "We see a real opportunity to deliver a bespoke service to the businesses of Hull.
"Lili Waste will compete on price with the national players in the market, while ensuring a focus on service to provide the best waste and recycling options for both the commercial and public sectors.
"We believe there is a real gap in the market for personalised services with regular collections while utilising the latest on-board weighing and tracking technology and we look forward to working alongside the people and businesses of the Hull and Humber area."
Hull's existing independent waste firms Cleartech and Transwaste no longer manage commercial waste in the region and Mr Adams said he felt there was an opportunity to offer firms the service.
He said: "When Cleartech went into administration and Transwaste stopped offering bin collections, we felt there wasn't anyone else offering this vital local service.
"The team at Lili Waste has 20 years' experience in the field of commercial waste management but this is the first time we will be directly involved with waste management."
Mr Adams hopes Lili Waste will offer a stable and long-term solution for small firms in Hull who need to manage their commercial waste.
He said: "Businesses in Hull have been through the mill in terms of their waste management services and we want to bring a bit of stability back to their lives.
"We can offer small businesses the chance to focus on what they do best, rather than worry about whether or not their bins will be collected on time."
The firm's large investment is just the start of plans to grow the business across Hull and throughout East Yorkshire.
"We may be starting off small but we are confident this will be a success," said Mr Adams.
"This is a long-term investment for our business.
"It may even take three to five years before we see any return but there is a definite need for local waste management service and we have stepped in to meet that need."
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