Police have launched a month-long campaign to crack down on motorists using mobile phones at the wheel.
Extra officers will be drafted in and strategically placed on accident hotspot roads across Hull and the East Riding to target offenders.
Offending motorists will be educated on the dangers of using a phone while driving, as well as receiving a fine and three points on their licence.
Inspector Mark Hughes, of Humberside Police, said: "Our aim is to make using a mobile phone at the wheel as frowned upon as drink-driving is now.
"That is because it is equally as dangerous. We are finding more and more that motorists are being more sneaky with how they use their phones.
"They tend to look down at them now as opposed to holding the device to their ear. That is even more dangerous.
"Mobile phones have become a huge part of people's lives and they are prepared to run the risk of getting caught just to read a text. But they do not understand the implications. It is massively dangerous, and looking away from the road for two seconds can cost a life or more.
"We hope this campaign makes people more aware."
Accident hotspots in the city and East Riding will see a higher police presence over the next four weeks.
If a motorist is caught using a phone at the wheel they will receive three points on their licence and a fine of £100.
If the case goes to court, motorists can be disqualified from driving and can get a fine of up to £1,000.
PC Simon Carlisle, casualty reduction officer at Humberside Police, said: "Mobile phones have many benefits. They can provide valuable security and help in an emergency.
"However, if used while driving it increases the risk of a collision. To drive safely, people must concentrate. Talking on the phone distracts people's attention from the road, which can lead to a collision.
"Drivers simply cannot be in full control of their vehicle if they are using a mobile phone while driving.
"There is growing evidence that the use of mobile phones is becoming more of a contributory causation factor in many serious collisions. It is the mental distraction, more than the physical distraction, that causes the problems."
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