Discount supermarket chain Aldi has launched an appeal against a decision to refuse planning permission to light up a sign outside its store in Beverley.
The company had applied to East Riding Council to illuminate the 5.5m-high advertising sign next to the store in Swinemoor Lane. However, councillors turned down the application, claiming the orange and blue sign would be too intrusive.
In its official decision, the council said: "It is considered that, as the existing sign is already taller than other signage structures along the road frontage, the proposed internal illumination will have an adverse impact on the amenity of the area by being unduly dominant. It would detract from the outlook enjoyed by the residents of houses on the opposite side of the road and passers-by."
The appeal will be decided by a planning inspector.
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