LEE Radford says it is vital Hull FC retain their focus and end the season on a positive and winning note.
With three games to play and their play-off hopes over, Radford insists the Black and Whites cannot afford to give up on a disappointing campaign.
Adamant a winning end will put Hull in a much better position to start pre-season, Radford concedes his players owe it to themselves and the club's fans to finish brightly, starting with a derby win tonight at the KC Stadium.
"It's massive for the club that we have a positive end to the year," he said.
"The owner wants season ticket sales, the players need to be not going into an off-season kicking stones, but going in with something to look forward to. I think it is really important for us as a club that we finish well.
"We owe ourselves a performance, we owe the fans a performance, we owe the club a performance and the 17 who participate owe themselves a huge effort."
Hull go into this evening's third and final derby of the season hoping to avoid the unwanted tag of becoming the first side to fail to win a Super League derby game in a single season.
Beaten twice on the road, the Black and Whites are hoping home comforts can prove the difference against a Rovers side who must win to keep their play-off ambitions alive.
Familiar adversaries, Radford says KR won't throw up any surprises and that desire will be the telling factor in which team prevails.
"This side are not going to surprise us with any trick plays. We've played them twice and we know them inside out," he said.
"We know their individuals inside out. We know which hand they carry the ball in, which foot they step off and the characteristics of their team.
"The challenge is for our 17 to come with a derby intensity. It's about desire. They have to come and out-derby Hull KR. If the players want it that badly, it will happen."
