HULL City's owners have certainly shown their intent to get promotion to the Promised Land this season with the signing of David Meyler and Robbie Brady on a permanent basis.
Although the fee is officially undisclosed, the indications are they will cost the Tigers about £3.5m – and that's a serious amount of backing for manager Steve Bruce.
However, Bruce has shown he can find quality players, who will perform for him, and the owners have now backed him again.
That's what he will have wanted.
Let's face it, Bruce wouldn't have arrived at the Tigers if he wasn't convinced the backing would be there.
And the Allams, having looked at the bigger picture, wouldn't have brought Bruce in during the summer, if they weren't going to back him.
With City sitting second in the Championship the Allams can see the team is within touching distance of promotion. After all, £3.5m is arguably a "pittance", if the Tigers go up, given the vast money on offer in the Premier League.
Meyler and Brady are gambles – all signings are – but the pair have already proved they fit in well at the KC while on loan from Sunderland and Manchester United.
Bruce has worked with Meyler before and knows what he brings to the team, both on the pitch and in the dressing room.
Meyler took time to settle in as he'd been out for so long with knee trouble, but now he's shown he has energy around the field, and brings steadiness and calmness.
He's also got that little bit of "nastiness" when it's needed and can pop up in the box and score goals.
He does have a history of knee trouble, but players can get injured at any time – even by just tripping up at home.
The Tigers are obviously satisfied with the medical side and Bruce will know how Meyler trains and his contribution in games.
Last season at City Brady's form was a bit up and down, but he went back to Manchester United and has returned a different player.
In his wing-back role he really looks a player, consistently delivering quality balls into the box.
He has certainly matured as a player over the last 12 months and he is definitely an asset, who can be sold on in the future. In fact, now he's turned his loan into a permanent move at City it will probably allow him to settle down. With his future resolved, I'm sure he can become an even better player.
He knows his manager trusts him and he will want to repay that.
If Bruce can keep hold of on-loan Ahmed Elmohamady to supply crosses from the other wing-back role, then for me all he needs will be another keeper and a striker.
Those will be the two pieces in the jigsaw that can see City secure an automatic promotion place.
As I've said before, I'm convinced this team is better than Phil Brown's promotion winners from 2008.
