The second Withernsea International Pirate Festival gets under way on Thursday evening (August 7).
Thousands of people are expected to visit the town, many dressed as pirates, for four nights and three days of entertainment.
Jim Blake, one of the organisers, said: "This year, there are people coming from all over the country and Scotland to be here for the festival.
"We hope to build on the success of last year, which exceeded everything we had hoped for."
Residents and businesses in the town are also getting involved, with scarecrows and shop windows being decorated in a pirate theme.
The entertainment takes place at the town's Valley Gardens, with performers travelling from as far afield as America and Zimbabwe.
Last year's event was the brainchild of Kevin and Andrea Young.
Mr Young said: "From the beginning of this year's pirate festival to the end, it's excitement and entertainment and there will be lots to do."
Mr Blake said: "We've been living and breathing pirates for the past few months, raising the money to put on the event.
"The festival is self-funded and we've been doing Mummers Plays in pubs and other events to raise the money needed.
"It costs about £4,000 to put on the events and we are also raising money for charities such as the RNLI, Coastguard association and the Duke of Edinburgh award for youngsters in the town.
"There has been an incredible reaction with shopkeepers dressing up their windows and people creating scarecrows."For more information about the festival, search for the Withernsea International Pirate Festival on Facebook or call Mr Young on 07710 049123.
