SUPPORTERS who are against Hull City's proposed name change are being urged to make their feelings known, after the club's formal application.
Owner Assem Allam has taken a significant step forward in his move to change the club's name to Hull Tigers, by officially informing the FA of his intentions.
The City Till We Die campaign group is disappointed by the move, but said it had come as no surprise.
A group statement said: "We urge Hull City AFC supporters who wish to keep our historic name to continue the peaceful and dignified campaigning to make their voices heard by the FA, both this Saturday and over the coming weeks.
"It has brought us messages of support from all around the world."
Dr Allam previously said that, with not owning the club's KC Stadium ground, he had to find other income streams and believed a Tigers brand would be more marketable.
He also previously said he considered "City" to be common.
The campaign group said although they were supportive of Dr Allam, who has invested more than £60m into the club, they were against the name change.
At tomorrow's match against Stoke, the campaign group will be chanting "City till I die" 19 minutes and four seconds into the game, to represent 1904, the year the club was formed. There is also a huge flag being signed by supporters against the name change.
However, although the company name was changed from Hull City AFC to Hull City Tigers on March 7, the FA would have to ratify any switch under Rule 3L, which states it will use "absolute discretion" in its decision.
The City Till We Die statement continued: "We remain confident that, with the eyes of the whole footballing world upon them, the FA will make the right decision and act to protect not only the heritage and traditions of Hull City AFC, but also those of other clubs whose identities may come under threat in the future.
"This issue matters for all football supporters, not just the people of Hull, and the decision the FA makes will set a very important precedent."
Dr Allam took charge of the club in December 2010 and, last season, oversaw promotion to the top flight for only the second time in the club's 109-year history.
Dr Allam said he would walk away from the club if he believed supporters did not want him to remain.
However, Andy Dalton, a spokesman for the City Till We Die group, said he was not anti-Allam, but did not agree with his decision to rename the club.
"The key is to still support the team as much as we can," he said.
"Feelings are high about the name change and it will carry on the same."
Hull City fan Phil Ascough, who has recently written a quiz book on Hull City, said: "I don't think the timing of Dr Allam's application is good, with a big game on Saturday.
"I just don't think the name change will have an impact on the market. If it did, why has no one else done it?"
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