Hull City fans spoke of their frustration last night after owner Assem Allam threatened to quit the club over the name change row.
Many supporters were shocked when Assem Allam threatened to put the Premier League club up for sale unless his plans to rebrand it Hull City Tigers were accepted.
However, others reacted with anger after the owner said: "I don't mind them singing 'City till we die'. They can die as soon as they want."
Chants of "We're Hull City, we'll die when we want to" rang out during the side's historic 3-1 victory over Liverpool, which was broadcast live on Sky TV yesterday, after his interview appeared in a Sunday newspaper.
Yesterday, sources close to Mr Allam, who has invested more than £60m in the club, confirmed his position that he if felt the majority of fans were opposed to his stewardship of Hull City, he would "walk away".
City manager Steve Bruce has said he will talk to Mr Allam about the row, admitting he has sympathy for fans and saying the bitter row cannot continue. Ahead of yesterday's kick-off at the KC Stadium, fans at the Polar Bear pub in Spring Bank were divided over his comments.
Russell Anson, 45, has supported the club since he was a young boy.
He said: "What Allam has said is an utter disgrace and I am absolutely disgusted. His actions are appalling and I want him out of my club as soon as possible."
But Ernie Anderson said: "He has put a lot of money into this club and he is a good owner.
"He can call us whatever he likes as long as we remain in the Premier League."
Gary Leask and his nine-year-old son William travel from Stevenage every weekend to watch the team play, after relocating from Hull a few years ago.
Gary said: "This is really dividing the fans. You have some who are just happy that we are in the Premier League and thank him for that, and then you have the more traditional fans who have supported the club all their lives and don't want the name to change.
"What I disagree with is the way Allam just bulldozes ahead and doesn't listen to anyone else."
Friends Colin Hines, David Peck, Mike Meara and Mike Rocke said that, even if Mr Allam changes the name of the club, it will still remain Hull City to supporters.
Mike Rocke said: "We will still be Hull City.
"We just won't spend any money there or buy any home shirts – simple as."
The row over the rebranding came to a head at City's home game against Crystal Palace last weekend, when a banner reading "We are Hull City" was unfurled in the stadium, leading to a stand-off between protesters and stewards.
In his interview with the Sunday newspaper, Mr Allam said he'd had enough of fans opposing his plans to change the club's name.
Mr Allam said: "How can they call themselves fans, these hooligans, this militant minority, when they disturb and distract the players while taking away the rights of others to watch the football and of companies who have paid good money for their advertising?
"If they want to express their feelings, they are free to do so, either outside the stadium or pay to take space.
"Seriously, they are welcome to talk to the stadium management about buying a space for a permanent banner, ten times as big if they want. I am a supporter of democracy. I would have no issue with that."
And Mr Allam insisted he would walk away from the club he has invested £60m in if he believed supporters did not want him to remain.
He said: "I'm a simple man. Do they want me to stay? If it's 'No thank you,' fine, in 24 hours the club is for sale. I do not put in one more pound."
