It was cringe-worthy, over the top and slightly disturbing. But I have to say, I wasn't shocked in the slightest by Miley Cyrus's performance at the MTV Video Music Awards.
Most of us saw it. The former Disney princess writhing around on stage with Robin Thicke to Blurred Lines, wearing a nude latex bikini and waving around a giant foam finger.
"Twerking", the ridiculous stripper-like dance move that seems to have made Miley more famous than her years as a child star, has even entered the Oxford English Dictionary.
There were a reported 300,000 tweets per minute during the broadcast, as parents branded it "disgusting" and celebrities in the audience sat open-mouthed.
People were asking how bosses at MTV thought it was appropriate to air and whether or not the former Hannah Montana star has gone completely off the rails.
But the only question I was asking was – why is everyone so surprised?
It's nothing Rihanna hasn't done, and on top of that, she promotes smoking weed and regularly posts half-naked photos of herself on Instagram.
It seems she couldn't care less if her lifestyle encourages young teenagers to dress provocatively and flick their middle finger whenever they are told to put some clothes on.
Rihanna so kindly posted on Twitter: "I'm a rockstar, not a parent."
So, why should Miley be any different? She's 20, she's not a child anymore and she's seen artists make a living from being scantily clad in videos, ever since the days of Christina Aguilera singing about being "Dirrty".
Growing up, all I ever saw on music channels were the likes of Britney Spears sweating in their underwear while being groped by male dancers.
In Miley's eyes, she's only following in the footsteps of her idols. It's what she thinks people expect and want from her.
The only thing that does surprise me is that she thinks it looks "cool" when she constantly lolls her tongue out of the side of her mouth. Put it away, love.
Bridlington's Carl McCoid, 39, credits the pop star with helping him through his divorce and has covered his body with 19 tattoos of the singer as a mark of his devotion.
"I don't like the criticism she is getting," he said. "She doesn't deserve it. It is all part of her comeback."
So, it seems the fans are loving it, teenagers haven't stopped talking about her new look and she's had more column inches and web hits than ever before.
Her record company has done a good job of getting her in the press as much as possible, wearing as little as possible, before her new album, Bangerz (seriously), drops – and I have no doubt it will sell like hot cakes.
Because no matter how much people moan about her, they will still be sucked in by the PR machine and buy her music. Happy twerking, folks.
