POLICE are urging motorists and their passengers to buckle up as part of a force-wide campaign.
Thirty years on from the introduction of compulsory seatbelts, people still risk death by failing to "clunk-click".
Traffic officers from Humberside Police will enforce the campaign at a number of locations throughout next month.
The fine for being caught not wearing a seatbelt has also now increased from £60 to £100.
Hull's casualty reduction officer, PC Keith Ward, said: "It's too early to gauge a reaction to the increase in fines but I think the public understand it had to be done.
"The penalty has to match the offence and we just want people to be responsible and stay safe.
"I know who hasn't been wearing a seatbelt at a crash scene, because I speak to witnesses who have and chat to the others in casualty.
"There has been a lot of research done over the years and seatbelts do the job. They prevent needless injuries, especially to the face."
From tomorrow until Monday, September 30, Humberside Police will be running a seatbelt and child restraints, casualty reduction campaign.
It will focus on educating people around the dangers of not wearing a seatbelt and making sure children have the correct restraints in place when travelling in a vehicle.
PC Ward said: "Motorists aren't always aware of new laws and that they are responsible for any child under 14 who is not strapped in.
"It's often just laziness that sees people choose not to wear a seatbelt, or they say they are only travelling a short distance. But you don't have to drive far to be in an accident, it can happen in your own street."
In 1993, it was made an offence to fail to wear a seatbelt when travelling as the driver or passenger in any vehicle.
In September 2006, new seatbelt and child restraint legislation was also introduced, including:
Children under three must use the child restraint appropriate for their weight in any vehicle (including vans and other goods vehicles), although they may travel unrestrained in the rear of a taxi if the correct restraint is not available.
Rear-facing baby seats must not be used in a seat protected by a frontal air-bag unless the air-bag has been deactivated.
PC Ward said he will also be tweeting his followers using his account @CasRednHull about the campaign throughout September.
He said: "Humberside Police have championed social media and, hopefully, it will get the message out there to more people."
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