Dancing in the street launched Hull's push for people to back the City of Culture 2017 bid.
The Back the Bid campaign kicked off with a performance by distinctive dance company balletLORENT, which are part of this year's Freedom Festival.
The dancing duo stopped shoppers in their tracks with a dazzling performance from their show The Night Ball in Queen Victoria Square this morning.
Councillor Steven Bayes, portfolio holder for visitor destination and cultural strategy, said the show is a great example of the cultural events Hull could deliver if the city wins the title.
The Back the Bid initiative is encouraging everyone in the city to take to social networks and show their support. The team has also produced an official Hull UK City of Culture 2017 picture frame and branded handheld foam shapes for people to support of the bid.
Street teams will be taking photographs of revellers at cultural events with the City of Culture props throughout the summer in Hull.
Councillor Bayes said: "We've already witnessed great support from the city and worked with hundreds of people who have contributed their ideas to help shape our proposed programme events for a Hull UK City of Culture.
"Now, we need the whole city to get behind the bid and show the judges how much Hull wants to win. I urge people to back the bid and show their support through social media today. There are also a number of ways businesses can help, further details are available on our website."
Visit hullcc.gov.uk/2017Hull for more about the City of Culture bid.