HULL City Tigers will be the new name officially adopted by the club in the Premier League.
Owners Assem and Ehab Allam have confirmed their intention to re-brand Hull City by dropping the 'AFC' and putting the emphasis on 'Tigers'.
They said one of the reasons for the change is to give the club a stronger "brand identity" on the international stage.
In an exclusive interview with the Mail, Assem Allam also admitted he would personally prefer the club to be known simply as 'Hull Tigers'.
"Hull City is irrelevant," he said.
"My dislike for the work 'City' is because it is common.
"City is also associated with Leicester, Bristol, Manchester and many other clubs.
"In the commercial world, the shorter the name, the better. The more it can spread quickly.
"It is about identity. City is a lousy identity. Hull City Association Football Club is so long."
The confirmation comes after weeks of speculation following increased club use of an amended badge without 'AFC' on the logo.
• 'We have dropped something of no value and no use': Assem Allam on why he would prefer club to be called 'Hull Tigers'
• The poll is now closed. Results will be published in tomorrow's Mail. Thanks to all who voted.• Follow us on Facebook and Twitter
