THE summer sun is sending sales skyward for businesses across East Yorkshire.
From pubs and restaurants to leisure parks and caravan manufacturers, the summer sun is bringing a welcome boost to many traders' bottom lines.
Mr Moo's in Skipsea is enjoying booming demand as customers look for a tasty way to cool down in the rising temperatures.
Jenny Arnott, who works in Mr Moo's ice-cream parlour and coffee shop at Southfield House Farm, said: "The weather is definitely having a big impact. This last week in particular has been really busy, not just here but also in terms of extra deliveries along the coast."
Mr Moo's was founded in 2003 by Stephen and Judith Foreman who decided to diversify their dairy farm business and move into the production of high-quality dairy ice cream.
The company now produces more than 30 flavours of ice cream and sorbets, including salted caramel which was introduced in April.
Ms Deighton said: "This is one that is proving very popular, so much so we are struggling to keep up with demand."
Local McDonald's franchisee George Michniewicz said the hot weather had driven more people into his restaurants.
The businessman, who runs 15 outlets across East Yorkshire, said: "Last week saw sales increase by 13 per cent across all of my restaurants.
"We recently introduced new blended ice products to the menu – iced fruit smoothies and iced frappés – and these have proven to be a huge hit with customers in Hull, with the hot weather prompting even more customers to try them out."
Caravan sales have always been impacted by the weather and, earlier this year, the industry was hoping for blue skies after a wash-out 2012.
Peter Nevitt, managing director of Victory Leisure Homes in Gilberdyke, said: "Like any industry, the sun shining gives people the motivation and the confidence to spend.
"The shopkeeper seeing their sales increase then has more money to spend in other shops, so it filters through the whole economy.
"In our industry there is always a huge knock-on effect, because of the sun and we are certainly seeing interest increase."
Mr Nevitt said it was too early to say whether the sudden heatwave had driven more UK sales or whether the increased interest was down to annual seasonal demand.
However, he said the impact of the weather could be seen much more clearly on the company's European orders.
He said: "The European market had been very quiet. We usually see the French market picking up from May. I was over there in May and June and the weather was terrible. But now it is beautiful and we are seeing sales come to fruition as a result."
Glazzing firm EYG is also benefiting from the sizzling heat.
Managing director Nick Ward said: "We've had a lot of enquiries, particularly for our orangeries, conservatories and bi-fold doors.
"When it's nice weather, people start to think about making the most of their homes by improving their outdoor living spaces, and so we are seeing more people ringing up asking if they can have these in time to enjoy this summer."
