A NEW health initiative will see 95 per cent of children receive the measles vaccine by the next school year.
Health officials have deemed the measure "life-saving" after a rise in the number of confirmed measles cases in East Yorkshire.
Since January, 11 people in the region have been struck down with the illness, including three cases in Hull.
And a total of 69 cases of measles have been confirmed in the Yorkshire and Humber region.
Dr Stephen Morton, centre director for the Yorkshire and the Humber PHE Centre, said: "Our ambition is to vaccinate 95 per cent of ten to 16-year-olds in time for the next school year.
"Local public health teams have been working hard to encourage uptake with children and teenagers in the region.
"The message to parents who think their child may not be fully immunised is to check today and book an appointment with your GP."
The latest measles figures were released by Public Health England yesterday as part of a national MMR catch-up programme.
They show a total of 962 confirmed cases of measles across England from January to April this year.
And health chiefs are concerned the number of local outbreaks is on the rise, with 152 confirmed cases last year and 62 in 2011.
This is predicted to be due to the number of teenagers left unprotected after concerns in the late 1990s and early 2000s over the MMR jab.
But Dr Morton has said the vaccine, which protects against measles, mumps and rubella, could save lives.
He said: "Measles is a serious illness and can lead to serious complications.
"More than one in five teenagers with measles were hospitalised this year.
"The vaccine is there ready to be used and could save your child's life."
More than 300,000 schoolchildren across the country are believed to be unvaccinated against the potentially serious illness.
Across the UK, 95 per cent of practices have already ordered extra vaccine doses.
Dr Morton said: "We are getting regular feedback from the local NHS teams about what is happening on the ground.
"We are very encouraged by the high levels of involvement by GP practices.
"We will soon be getting results from a new monitoring system that will tell us the number of vaccines given to children."
North Yorkshire has seen the most confirmed cases of measles in the Yorkshire and Humber region, with 21 people affected by the illness this year.
