PEOPLE suffering from dementia will get the chance to relive moments in Hull FC's history.
The club is launching its Old Faithful project to help rugby fans cherish and share their memories of the Black and Whites.
The project – named after the club's rallying cry – will provide a sports reminiscence programme based on Hull FC's games.
It will also see a range of sports cafés opened across East Yorkshire for dementia sufferers and their families.
Richard Munson, head of the Hull FC Foundation, said the initiative would be "hugely important" for the club.
He said: "As a club and community foundation, we appreciate our responsibility to connect with our fan base and wider local community.
"We feel we can help raise awareness of dementia, while actively delivering a project that will support people with the condition."
The project will be the first of its kind in the region and for Super League clubs across the country.
It will include a low-level physical activity regime by a team of volunteer sport dementia ambassadors.
It will also see sports cafés set up at the KC Stadium and local care homes as well as in specialist dementia wards at Castle Hill Hospital in Cottingham and Hull Royal Infirmary.
Dr Dan Harman, dementia care leader for Hull and East Yorkshire Hospitals NHS Trust, said: "I am truly excited that Hull FC recognises the important role the club can play in supporting people with dementia and their carers through all stages of the illness.
"The Old Faithful project will allow us to use Hull FC to reach out to people with dementia.
"It will also help signpost people to services that exist in our region."
He said the project would help Hull FC fans suffering from dementia relive happy memories.
He said "Through the use of sports reminiscence therapy, the club will help local people relive the happy memories they have witnessed supporting the Black and Whites.
"People with dementia want to be diagnosed early and treated with dignity and respect.
"However, most importantly, they want to feel part of a community and inspired to give something back.
"I believe the project will empower people to achieve this."
The Hull FC Community Foundation has joined forces with the Hull and East Riding Dementia Programme Board and Dementia Academy to set up the initiative, which has not been given an official launch date.
Louise Eastwood, older people mental health team manager at Hull City Council, said: "The Hull Dementia Academy is privileged to be working with Hull FC to help raise awareness and work towards developing Hull into a dementia- friendly city."
The Black and Whites will also raise awareness of the illness in August when they adopt a dementia theme in their game against Widnes Vikings at the KC Stadium.
