THE father of a young man who died after being knocked off his motorcycle is urging drivers to be more aware of bikers.
Student mechanic Daniel Martin, 18, died in hospital after crashing into a car in Runny- mede Way, Kingswood.
Now, his taxi driver father Adie, is handing out awareness stickers to passengers, as well as his family and friends, asking them to display them in their own cars.
Adie, who is concerned at the number of bikers being killed on East Yorkshire roads despite hard-hitting campaigns by Safer Roads Humber, said: "If it makes one person think more about bikers, it will have been worth it.
"I just want motorists to be more aware of bikers."
Since last month, Adie, 46, who has been riding motorcycles for 31 years, has given out 60 stickers that state: "Careless drivers kill bikers" above Daniel's initials.
Adie, whose daughter Claire, 22, is also an experienced rider, said: "It's no good saying afterwards, 'Sorry, mate – I didn't see you.' It's too late then.
"When I was taught to drive a car, my instructor used to tell me to constantly look out for traffic when you're sitting at a junction.
"I was told you should be looking both ways all the time, as though you're watching a game of tennis. Unfortunately, you often see motorists take a very blasé approach."
Following the July 2011 tragedy, the driver of the car that hit Daniel was arrested and interviewed.
However, she was later released unconditionally. The inquest into Daniel's death, held last May, heard he may have been travelling faster than 59mph in a 30mph zone.
A verdict of accidental death was recorded, although Adie stresses his son was a skilled, very experienced and sensible biker.
Daniel was travelling north along the road from the Asda roundabout on his Kawasaki 400cc after a day out riding with friends.
Witnesses told the inquest they heard a bike "revving high" and changing through the gears as it sped along the 30mph stretch of road, less than half a mile from Daniel's home in Halecroft Park.
The Vauxhall Corsa he crashed into pulled out of Chevening Park to turn right across his path.
It is not known why the motorist failed to spot him, but the speed of the bike was a key factor.
The motorcycle, which had been de-restricted to increase the power by almost 50 per cent, crashed into the front of the car and Daniel was seen to slide along the ground on his back before hitting the hatchback.
Summing up the inquest, David Rosenberg, deputy coroner for Hull and the East Riding, said it was not clear why the motorcyclist failed to see Daniel.
