HULL KR legend Phil Lowe has urged new investors to come forward to ensure all the club's hard work does not go to waste.
Rovers are actively looking for new investment, with chairman Neil Hudgell and vice-chairman Rob Crossland confirming they are not prepared to bankroll the club beyond this season.
Since taking their place in Super League, Rovers have been running at a loss of around £500,000 a year, but Lowe believes the club's name is big enough to attract the new investment required.
"It would be a shame if the good work Neil and Rob have done over the last decade goes to waste," said Lowe, who played for the club from 1967 to 1983 and is now on the board.
"Without them, Rovers wouldn't be eighth in Super League right now.
"They have done a fantastic job, but they have had a reality check with the state of the game today. The successful teams are the ones with plenty of money.
"But, given the unique brand name of Hull Kingston Rovers, I'm sure investors will come forward."
With Hudgell and Crossland admitting they can do no more to make Rovers a top-four side, finding new investment is now a top priority.
Having seen other clubs do the same in difficult economic times, Lowe is optimistic Hudgell will be successful in his mission.
He said: "In recent years, Bradford, Salford and Widnes have all been bought, as well Hull FC.
"In my opinion, we are the best brand in the whole of rugby league and we'll have to use that to attract new investors.
"If someone is prepared to buy Salford then I'm confident we can attract someone to invest in Hull KR.
"Neil came on board to bring trophies back to east Hull, but he knows that won't happen unless more money is invested in our club.
"He realises that as things stand at the moment, Rovers will never be a top-four side so he has opened the door to new investment.
"This is an opportunity for someone else to come in and achieve that goal."
As a World Cup winner with Great Britain in 1972, Lowe has years of experience from playing the game and being involved at boardroom level.
Whilst he acknowledges a new investor may not be a fan of the club, he says it is not essential, so long as they are prepared to invest enough money to compete with Wigan, Warrington and Leeds.
"The teams with more money will always have the success," he added.
"We used to be a very successful club but a lack of money saw us slide down the ladder.
"Today, it's all about money, or the lack of it, and we need to attract bigger crowds.
"I'd happily stay on the board, as I'm sure Neil and Rob would, but only if we were wanted."
